We were commissioned
to design a new logo device for Equilibrium
Building Solutions, a new business venture
supplying a range of building services to commercial
and residential clients across the South East of
England.
The resultant device
had to be distinctive from existing competition, reflect
stability and trust, as well as flexible enough
to be used across many different applications and formats.
|
 |
|
|
|
|
|
Based in York Leading Labels currently operate a chain
of 12 discount designer clothing outlets, retailing
classic and contemporary styles for men and women.
Aware of the need to update and enhance their current
brand image, Leading Labels decided to develop a new
brand and retail environment. Bluefly in partnership
with Leading Labels and interior designers, M Design
Associates, developed a new retail brand and corporate
identity, which would support clearly defined business
objectives. The resultant design solutions included
graphic and photographic treatments, internal and external
signage systems and a range of in-store merchandising
systems.
The partnership has provided Leading Labels with a
distinctive, strong retail identity, which has enhanced
their business offer with customers, suppliers and
retail developers.
|
|
|
|
|
|
|
 Millennium
Imaging Systems has spent three years developing
a range of colour print and doming solutions. We
were asked to consider a design solution that would
reflect the nature of the liquid resin based process
and create a distinct brand profile.
This new process provided an opportunity to both market
and promote this product to established signmakers
and new business ventures, so we developed specific
brand profiles and material targeting these two distinct
groups, enabling Millennium Imaging Systems to effectively
introduce and successfully market a new business venture. |
| |
|
|
|
| |
We were asked to design a new brand device for the
Sports Mill, a high street retailer based in Scotland
specialising in professional sports clothing and fitness
equipment.
The new device had to provided a clean and recognisable
visual profile that could be adapted to form the central
theme for signage, merchandise, POS, ticketing as well
as exterior and interior treatments. Consistent
application has contributed to the success of the brand,
and has measurably increased footfall and profitability
in all three stores. |
|
|
|
|
|
|
|
Barrett Haskins Designs Ltd, based in Sevenoaks, Kent,
have built up an impressive portfolio of local, national
and international clients working on a wide variety
of projects and have won many awards and commendations. We
were invited to develop a new corporate identity to
visually consolidate business activities and new marketing
opportunities. This project included logo generation
colourways and design application across mainstream
printed material.
|
|
|
| |
 Milk
Marque was formed to replace the Milk Marketing Board
in 1994, its task was to collect, distribute and
market milk from the dairy farms of England and Wales. Following
the initial brand development we were requested to
create and manage the application across all business
activities.
The programme included designs for stationery, sales
and marketing material and media packs as well as vehicle
and tanker liveries, premises signage, conference staging
and trade exhibitions. |
| |
|
|
|
 top |
corporate
identity 
